MasterCard Expanding 'Selfie Pay'

Don't like remembering passwords? MasterCard wants to let you pay with a selfie instead. Customers in the U.S. will be able to use the company's MasterCard Identity Check mobile app, which uses facial recognition — similar to a selfie — or a fingerprint to verify a buyer's identity when shopping online starting in the summer, a…


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"Dubbed “Selfie Pay" by industry observers, facial recognition technology is currently being piloted by MasterCard and is part of the company's efforts to improve payments authentication and verification, as well as deliver greater security and convenience to consumers.

Bob Reany, Senior Vice President, Identity Solutions, MasterCard demonstrate how it works." (Source: MasterCard, 9/30/2015)