Dollar Shave Club Founder Michael Dubin On A Razor Sharp Idea | iConic Conference 2017 | CNBC

The story of Dollar Shave Club is about as David and Goliath as it gets…or in this case, Dubin and Gillette. The concept was simple: ‘shave’ America with a direct-to-consumer subscription business model and a back-to-basics product that got its users hooked. Oh, and a hilarious online ad that went viral – with nearly 25M views to date – didn’t hurt either. Hear how Dollar Shave Club went from idea to a one billion dollar acquisition in this one-on-one conversation with the star of that viral ad, who is also the founder.
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Dollar Shave Club Founder Michael Dubin On A Razor Sharp Idea | iConic Conference 2017 | CNBC


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